5,000 Homeowners. One Contractor Per Category. Every Response Trackable.
An exclusive contractor postcard campaign with one business per category, professionally designed, locally distributed, and built with QR and call tracking so you can measure the response.
No obligation, just a conversation about whether your category is open.
5,000
Targeted London Homes
$549
Starting Price, Per Campaign
QR
Dynamic Tracking
Call
Dedicated Tracking
How it works
From category check to measurable response, in four steps.
Check your category
Reach out with your business and service category. We confirm whether it's open for the current London campaign, one contractor per category.
We design your placement
Our team handles the professional design of your section, plus your dynamic QR code and dedicated call-tracking number.
Your postcard reaches 5,000 homes
Your exclusive placement mails alongside the rest of the campaign to 5,000 targeted London-area homeowner households.
Track responses for 8 weeks
Your QR code and tracking number stay active for 8 weeks after delivery, so every scan and call is measurable.
Why contractors use it
You're not buying space on a flyer. You're reserving an exclusive position in a curated local campaign.
Targeted reach
Your placement mails directly to 5,000 targeted London-area homeowner households, not a broad, unfocused audience.
Lower cost
Splitting production across every contractor on the campaign means reaching 5,000 homes costs less than mailing a comparable piece on your own.
Professional presentation
Every placement is professionally designed and produced as part of one polished postcard, not a do-it-yourself flyer.
Category exclusivity
We accept one contractor per service category, per campaign. Once your category is claimed, competing businesses in it can't join.
Measurable response
A dynamic QR code and a dedicated call-tracking number stay active for 8 weeks after delivery, so every scan and call is trackable.
The postcard
A 6" x 12" postcard, mailed directly to 5,000 London-area homes. Sample layout below, not final print art; your finished placement may look different.
Front
Back
2 Featured Exclusive Contractor spots on the front, below the hero image, and 8 Exclusive Contractor spots evenly distributed on the back.
Know what your mailer actually did
Traditional direct mail can leave you wondering whether anyone responded. Every participating contractor gets campaign-specific tracking built in.
Dynamic QR code
Scans are attributed to the campaign.
Dedicated phone number
Calls are routed through a unique tracking number.
8-week tracking window
Response activity stays measurable for 8 weeks after delivery.
Your own dashboard link
Every campaign gets a live dashboard link showing QR scans and tracked calls as they come in over the 8-week window. You'll see your own activity in real-time once your campaign is delivered.
Every contractor on the mailer is vetted
We're not an open marketplace. Every business on a Shortlist mailer is reviewed against a set of baseline standards before they're offered a slot.
4.8+
Google rating
Based on current public reviews at the time of review.
2+ yrs
In business
An established, operating local business.
Licensed
And insured
Verified where licensing applies to the trade.
Homeowners get a curated local resource instead of a stack of flyers from businesses they don't recognize. Contractors get a mailer their name can stand next to.
Pricing
Per campaign, per neighbourhood mail drop. Prices in CAD.
Featured Exclusive Contractor
per campaign · 2 available
Recurring quarterly: $100 off every quarter
Best for
Roofing, HVAC, General Contractor / Renovations
Placement
Largest placement on the mailer, top of the page, featured label.
Built for high-ticket, project-based work. Fewer leads needed since one good job covers the cost.
ROI: Typically 1 to 2 jobs covers the entire cost of the slot.
Exclusive Contractor
per campaign · 8 available
Recurring quarterly: $100 off every quarter
Best for
Electrical, Plumbing, Landscaping, Pressure Washing / Exterior Cleaning, House Cleaning, Lawn Care, Window Cleaning, Junk Removal
Placement
Clear, readable placement on the mailer.
Solid lead volume for mid-ticket work, and higher lead volume potential for lower-ticket, recurring work.
ROI: Typically 2 to 4 jobs covers the cost and builds pipeline beyond that.
10 exclusive slots total per neighbourhood mailer. Once a category is claimed for a campaign, it's closed to competitors for that mailer.
No obligation to commit today, pricing here is to help you plan. Claiming a slot starts with a quick call to confirm your category is open.
See what a campaign could be worth to you
Plug in your own numbers, or just see the estimate with conservative defaults.
Campaign Calculator
See what a campaign costs you, what it takes to pay for itself, and how it compares to going it alone.
Reaches 5,000 homes, and you're the only business in your category on this mailer.
Exclusive reach
Per home, with no competitor in your category
Vs. mailing solo
Solo cost estimate: $0.463/piece × 5,000, a print-and-postage-bundled vendor rate for this piece size and quantity. Excludes design fees and sales tax; your actual costs may vary.
Enter your average job value to see your break-even
Beat what you pay elsewhere
Tell us what you already pay per lead on another channel (Google, Angi, HomeAdvisor, etc.) and we'll work out how few leads this campaign would need to beat it.
"Close rate" is the share of leads you already turn into paying customers, a number from your own business, not something we can measure for you until a campaign has actually run.
To beat what you pay now
Enter your job value, close rate, and what you currently pay per lead.
Like what you see? Check availability for your category.
No obligation, just a conversation about whether your category is open.
FAQ
Will a competitor be on my mailer?
No. Each mailer features one contractor per category. Once you claim your category for a campaign, no competing business in that category can join the same mailer.
What’s included?
Your own exclusive slot on the physical mailer, professional design, a dedicated tracking phone number, a QR code linking to your own landing page, and dashboard access showing scans and calls for every campaign you’re part of.
How many leads will I get?
It depends on your category, job value, and local market, so we don’t promise a fixed number of leads. Use the Campaign Calculator above to see what this would need to deliver to beat what you already pay per lead elsewhere.
How much does it cost?
Pricing depends on which tier you claim: $899 per campaign for a Featured Exclusive Contractor slot, or $549 per campaign for a Exclusive Contractor slot. See the breakdown above for what each tier includes.
Why is this better than mailing my own postcard?
Splitting production and postage across every contractor on the mailer costs less than printing and mailing a comparable postcard on your own, and your placement is professionally designed and produced as part of one polished piece instead of a do-it-yourself flyer. See "Vs. mailing solo" in the Campaign Calculator above for the numbers.
Who can participate?
We review every contractor against a baseline standard before offering a slot: an established local business with a strong public reputation, licensed and insured where the trade requires it. See the vetting criteria above for specifics.
What happens after delivery?
Your QR code and tracking number stay active for 8 weeks after the mailer lands, so you can see scans and calls as they come in through your dashboard link.
Where are postcards delivered?
Right now we're running campaigns in London-area neighbourhoods. Contact us with your service area and we’ll tell you if or when we expand there.
How do I reserve a slot?
Book a call or request the media kit above with your business name and category. We’ll confirm availability for your category and tier, then send over a short approval form.
Ready to claim your category?
Spots are limited to one contractor per category, per neighbourhood. Book a 30-minute call and we'll confirm what's available for your category and area.
No obligation, just a conversation about whether your category is open.